Google AdSense Optimization

So you created that site where you built up traffic, fan base and content. Then you added Adsense to it to generate income online. However your click through rates (CTR) is horrible, not even hitting a CTR of 20%. But you think there is much room for improvement. Of course there is, there are 6 major factors to optimize your Adsense revenue to generate more profits. These are good content, the ad type used, the background color used, the ad text color used, link color used, and lastly placement.

1. First of all you need good content with keyword rich density. Don’t go overboard however because you will upset your visitors. When search engines spider your site they look at keywords and there density. However, when a visitor looks, they look for information and to see if it makes sense. Good content always gets recognized and will ultimately get you the most relevant ads that generate the most income.
2. Ad type is another determining factor. Do you want to serve the ad unit (classic banner style ads) or the link ads? Ad links generally do better. The link ads are worth testing because if your niche is right, you can make some huge profits this way.
3. Ad size is another factor and may be easily remedied by selecting one of the predefined codes supplied by Google. On a whole you should stay away from the 468x60 ad link size because those are known as the worst due to ad blindness. Instead select the large rectangle and large vertical banner. Incorporate the large rectangle above or in between content for maximum effect. The large banner should be inserted on either side of content.
4. Ad background color is a tricky subject. Most say to use blending colors which is widely accepted in the Adsense revenue world. However, on my custom PHP scripts I tried out a theory of trying standard colors to see what happened. I was shocked at the colors that produced the high CTR because they brought more attention to the ads. It will make a great trial project and may boost your CTR as high as 10%.
5. Ad text and link color should generally be the same color as you site. I conducted the same project and saw that very slightly lighter then site colors work beautifully here. They subtly tell the visitor to look here.
6. Lastly is the placement of the ad. Certain types of ads can only be placed in certain places. But exactly where the sweet spot is is vital to maximizing your online revenue. Experiment with all possible positions.

When you try out knew methods you must make sure to keep good records and stats. What may work for my site may not work for yours. Trial and error is the best tools but it helps to have direction in these online business venues plus extra money is great!